Black-owned beauty at Target

Many shoppers looking for products made for melanin-rich skin look for Black-owned brands. Target made two moves in 2020 and 2021 that changed how those brands are found and stocked.

WhenWhat Target did
June 2020Added a digital badge, five hearts in different skin tones, to the product details of Black-owned or Black-founded brands on its website.
April 2021Pledged to spend more than $2 billion with Black-owned businesses by 2025 and to add more than 500 Black-owned brands to its shelves and website.
April 2021Announced Forward Founders, a programme to help early-stage Black entrepreneurs develop products for mass retail.

The same 2021 announcement included a goal to raise Black representation in Target's workforce by 20% over three years and $10 million for non-profits.

This site is independent and not affiliated with Target or any brand mentioned.
Sources
  1. Target launches digital badge to help identify Black-owned brands, BeautyMatter, 24 July 2020
  2. Target to spend $2 billion with Black-owned businesses by 2025, CNBC, 7 April 2021